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  • Guy Needham | Why Bluff is the New Hotspot you must Visit

    The town known for those fat juicy you-know-whats, and the place where every New Zealand fundraising ride / walk / tour seems to end, is having a modern-day renaissance. Bluff is one of the oldest settlements in New Zealand but rather than resting on its oyster laurels its quickly becoming a destination of its own. < Back Why Bluff is the New Hotspot you must Visit New Zealand Herald 19 Mar 2024 The town known for those fat juicy you-know-whats, and the place where every New Zealand fundraising ride / walk / tour seems to end, is having a modern-day renaissance. Bluff is one of the oldest settlements in New Zealand but rather than resting on its oyster laurels its quickly becoming a destination of its own. So grab some cheese rolls, chase away the seagulls, start rolling your rrrs, and make plans to visit the most innovative town in Southland
 The Bluffies “The demand never ceases to amaze me,” says Graeme White of Barnes Oysters, with a wry smile. Operating a number of Bluff’s oyster fleet, he’s already gearing up for what promises to be a busy season. Sustainability and health of the wild fishery is always top of mind, so scientific testing is regularly taking place. This year’s harvest is expected to outshine the last three. “The thing we hear the most from visitors? ‘These are the best I’ve tasted in the world’”. After a three year hiatus the iconic Bluff Oyster & Food Festival is back, having undergone somewhat of a revival. Expect to see those plump, succulent raw oysters freshly shucked by a pro, with just a squeeze of lemon or dab of vinegar added before being passed to eager hands. Once you reach peak oyster (can one even do that?), there’s all things oyster-adjacent to chow down on. The one day festival is scheduled for 25th May with tickets likely to be snapped up as soon as they go on sale. Don’t forget to pack a warm coat, hat and scarf, along with a decent appetite, and get that smooth, briny sweetness inside you. Kai with a twist Kaimoana from Te Ara a Kiwa / Foveaux Strait has been appreciated by local Ngāi Tahu long before the arrival of sealers, whalers and traders. Today Bluff is one of the few places where you can experience Māori cuisine with a contemporary twist. “We use sustainable indigenous ingredients all the time – I picked these this morning.” Haylee-Chanel Simeon was holding out bright pikopiko shoots that she’d foraged from Motupƍhue / Bluff Hill just hours ago. Better known as Hayz, her eponymous restaurant Hayz @ The Anchorage is a full immersion experience. “We can tell you where the food came from, who brought it to us, and when they harvested it. It’s all about manaakitanga, treating those who come here with respect for sharing our love of the kai.” I looked at the menu. It was a toss-up between the tÄ«tÄ« / mutton birds – a rich, gamey-flavoured delicacy only harvested in Rakiura / Stewart Island – and the blue cod. “If you don’t want to get food envy, this is the one to go for,” Hayz pointed helpfully. I didn’t want to get food envy. The Bluffie Board platter was spectacular: creamy pāua filling in a crispy wonton(!), salted tÄ«tÄ« on toasted bruschetta with blueberry and balsamic glaze, freshwater whitebait fritters sourced from southland rivers, steamed Rakiura green-lipped mussels in a garlic sauce, the fresh beer-battered blue cod, all topped with those green pikopiko shoots. Gin Time A little further up the road is Ocean Beach, home to the country’s newest gin distillery and producer of Bluff Gin. The brainchild of local food entrepreneurs with the support of the wider community, it was officially opened by Sir Tipene O’Regan. Distiller Chris Fraser was there to meet me. Reaching behind the copper and stainless steel still, he handed me one of their signature bottles: a buoy-shaped cut-glass aqua-tinted vessel. “It’s a classic London Dry. Can you smell the juniper forward and citrus and spice? Goes best with East Imperial tonic. Plus it doesn’t have any seaweed or oysters!” he laughed. “We’re having it available here first ‘cause it’s all about Bluff, and then it’ll be available online and at your flash Auckland bars!” The distillery is the centrepiece of what will be a new hospitality venue looking out to Ocean Beach’s pounding surf and the silhouette of Rakiura – a bonus view as you take another sip of Bluff with a wedge of lime. Tours with bite Beyond that pounding surf lies the Northern TÄ«tÄ« Islands, their waters home to the great white shark. Foveaux Strait is one of only five places in the world where you can go cage diving to see these majestic predators close up, and Bluff’s Shark Experience is New Zealand’s sole shark cage diving operator. Never dived before? Not a problem says Shark Experience’s Nikki Ladd. “We’re not just for experienced divers – 90% of the people on our boat today are novices.” All the dive gear is provided and if you’re new to the underwater world you can learn how to use a regulator as part of a training session, so by the time the boat anchors you’re ready to go. You can even hire a GoPro to earn those Insta likes. Great whites are the most common sharks they see, with Mako and Blues joining in as well. So, what attracts these protected white pointers to the area? “We call it ‘amorous activites’,” says Nikki with air quotes and a broad smile. As we were leaving another two tourists came in and added their names to the waitlist, mesmerised by the close-up photos decorating the walls. Not your usual farm Bluff’s newest tourist attraction is a farm, but not the type you’d expect. Based out of the former Ocean Beach Freezing Works, Foveaux Pāua’s farm tour is a fascinating insight into Bluff’s land-based aquaculture industry. I was lucky enough to get a sneak preview of the tour from Foveaux Pāua director Blair Wolfgram. “This is the only place in the world you can tour a 100 year old meat works that’s been turned into a pāua, whitebait and seaweed farm!”, he grinned. The tour starts by paying homage to the site’s past life, passing through the old Working Men’s tunnel and walking by faded signs of stock kill numbers. On the mezzanine level, Blair patiently explained what was happening in each of the pāua tanks, from larvae through to fully grown adults. No question seemed too dumb and as we reached the ‘touch tank’ he spoke of the importance of pāua to not only Māori but also other indigenous peoples who know it as abalone. The best thing about the tour launching soon? At the end of it you can buy some pāua to take home to eat. The Heritage While the old freezing works is more recent history, it’s been 200 years since the first European was granted permission from local Māori to settle at Motupƍhue / Bluff Hill - a man by the name of James Spencer who was a veteran of Waterloo (the Napoleonic one, not the ABBA one) and a survivor of two New Zealand shipwrecks. Of course, Motupƍhue / Bluff Hill has always held a special place for Ngai Tahu, which was recognised with a statutory acknowledgement in the Ngāi Tahu Claims Settlement Act and also granted Tƍpuni status (a legal recognition of its importance) in 2020. From the top of the hill you can look down to another slice of history – ‘Rotten Row’. This ships graveyard is a ccessible from SH1 via a 15 minute walk along a palm-fringed boardwalk to Green Point, where at low tide you can see the remains of scuttled ships left to rot on the mudflats. Former Norwegian, New Zealand, Samoan and Australian ships of the Bluff oyster fleet rest there, with viewing panel descriptions such as ‘accidentally sunk by explosives’ and ‘known for its uncomfortable crossings’. Made for walking Most people know that Bluff’s Stirling Point is the start – or end – of New Zealand’s 3000km Te Araroa trail, but lesser known are the short walks, bush walks, coastal walks, and hill walks throughout the surrounding area. After you’ve got your mandatory photo of the Stirling Point sign (all directions, all the time), why not give the coastal track a go? It’s a good 50-60 minutes one way but an easy grade with coastal scenery. If you’re after something more challenging take the Tƍpuni Track – a little steeper so wear good hiking shoes – and make your way up to the 360 ° panoramic view at the top. With a little luck you’ll come across kereru and tui amongst the native rimu and rata. History bluffs (see what I did there) will be drawn to the Bluff Heritage Trail centred around historic sites associated with the town’s most famous son, former Prime Minister Sir Joseph Ward. Along the way you’ll learn about the role whaling, oystering and farming played in the development of the township. The full trail is 20km long but if you’ve got easily-distracted kids you can do it in bite-size chunks. Take in Morrison Beach on the way to the Bluff-granite War Memorial, before venturing to the Bluff Maritime Museum, and visiting the statue dedicated to the messenger boy who became Prime Minister. Street Art When you think ‘Bluff’, art might not be the first thing that comes to mind – but it will be the first thing you see. Bright, lively, site-specific murals have given the town a ‘glow up’ thanks to South Sea Spray, Southland’s mural and street art movement. Street artist Deow is the creative mind behind the community initiative and his Kaua e mate wheke, mate ururoa (Don’t die like the octopus, die like a shark) is one of the most vibrant sights on Gore St. The whole collection of aerosol artworks is stunning: works by Flox & TrustMe, Dcypher and Shane Walker, and my personal favourite, Bring the History to the Future by artist Koryu, featuring an old fisherman looking out past a rusty whaling ship to his next destination. The Pace The next destination for over 20 international cruise ships this season has been
 Bluff. Now that the secret is out the town is more than just a day trip from Invercargill. Accommodation options have increased recently with new Air BnBs joining the line-up of holiday homes, local hotels, the camping ground, and the Bluff Lodge backpackers - run by the indomitable Kay Cowper. “Why wouldn’t you want to stay if you’ve come all the way to Bluff?!” she exclaims with mock indignation. It’s an enthusiasm shared by others. “There’s no need to rush your visit,” Tammi Topi of the Bluff Community Board told me, “We’re all about the people, the place and the pace. You can really slow down and enjoy it here.” It’s true that staying overnight gives you a great insight into the community, and enough time to meet some of the town’s unique characters. Thanks to Great South, there’ll soon be Bluff Ambassadors in place to welcome you and share insider knowledge of the must do’s and must see’s - no matter how long you decide to slow down for. Do it for Burt Speed more your thing? Legendary racing motorcyclist Burt Munro, whose record-breaking exploits were celebrated in The World’s Fastest Indian, is honoured every February with the classic Bluff Hill climb. Part of Southland Motorcycle Club’s five day Burt Munro Challenge, riders from all over the country race for the honour of lifting the Fastest Time Trophy. They need to be quick though: this year’s winner took out the 1.4km climb in 44.09 seconds. The crowd certainly gets behind them (and the safety barriers) as the bikes roar round the bends, weaving their way to the top. At $20 a spectator ticket it’s a bargain for some only-in-Bluff high-octane cheering. MTBing It’s not just motorbikes that love Motupƍhue / Bluff Hill. Long popular with members of the Southland Mountain Bike Club, and past venue of the National MTB Event Series, the hill is about to become even more of an MTB mecca. Work is currently underway to create new trails as well as upgrade the existing ones , and when the new Bluff Hill Motupƍhue Active Recreation Precinct opens in July it’ll consist of 11km of world class mountain biking trails. Catering to total beginners like me (Grade 2) up to the super experienced pros (Grade 4 and 5), there’ll be enough squiggly lines to keep any rider happy no matter what your age, skill or fitness level is. On ya bike then! Details Bluff is 25km southeast of Invercargill on State Highway 1 by self-drive/ride. Air New Zealand operates non-stop flights to Invercargill from Auckland (2 hours), Wellington and Christchurch. Discover more Bluff Tourism Bluff Oyster Festival South Sea Spray murals Hayz @ the Anchorage Bluff Gin Shark Experience Foveaux Pāua Burt Munro Challenge Southland Mountain Bike Club Original publication: New Zealand Herald < Previous Next >

  • Guy Needham | Magical Māpua

    We’d been in the village for less than half an hour before we were propositioned. Usually, I’m a little wary of strangers inviting me to their house but the tall man in the grey hoodie insisted. “It’s only three minutes away,” he said with a straight face and slight accent. “You should come.” So we slowly followed him down the road. < Back Magical Māpua The Press 29 Sept 2025 We’d been in the village for less than half an hour before we were propositioned. Usually, I’m a little wary of strangers inviting me to their house but the tall man in the grey hoodie insisted. “It’s only three minutes away,” he said with a straight face and slight accent. “You should come.” So we slowly followed him down the road. Not that there was anything to worry about. The inviting local was one of the Māpua’s many talented craftspeople, industrial designer Sebastian Roccatagliata. In the workshop below his house, he pointed to thin boards of rimu, matai, and rewarewa, ready to be crafted into lamps for his Studio Deco Design showroom. Sebastian, like many of Māpua’s residents, had moved here for the lifestyle and natural beauty. The name says it all: Māpua means ‘a place of abundance’ in Māori. Only 30 minutes from Nelson, the township is best known for the historic and revitalised Māpua Wharf – an eclectic mix of boutiques, restaurants, bars, galleries, and a bike hire shop. “You want a step thru? A hardtail?” Establishing that I was a novice, the staff at Kiwi Journeys carefully wheeled out my first e-bike. “Go round to the left, between the buildings, down the ramp, onto the sand, we’ll meet you there. We drive the ferry too.” The flat-bottomed Māpua Ferry is the cycle-friendly link to nearby Rabbit Island and the only ferry crossing on New Zealand’s cycle trail. It took a whole five minutes to get to the other side. “See you in a few hours” came the cheery wave and off we went, doing a majestic 20kph with the help of eco and sport modes, peddling the coast track before heading towards the beach. Beyond the protected bird nests lay total solitude, undisturbed sand as far as the eye could see. Further inland we doubled back though the pine forest, navigating pinecones and debris before taking on the Conifer Park Track. Along the way we came across other cyclists who were doing the Great Taste Trail, one of the Ngā Haerenga Great Rides of New Zealand. Once back in Māpua it was time to eat, and The Jellyfish’s sun deck was calling. Located in a prime position on the wharf this well-regarded restaurant was bustling despite the chilly spring day. I rued not choosing the BBQ brisket dripping in caramelised onion that she-who-doesn’t-like-to-share ordered. Oh well, there was always Hamish the heron to watch on the pier (spoiler alert: it took me a while to figure out Hamish is not a real bird). Not far from the restaurant are the old apple coolstores, now converted into an art lover’s paradise. Where once 100,000 cases of Granny Smiths and Galas sat ready to be exported, today it is pīwakawaka sculptures of recycled spoons (Forest Fusion), hand-painted scarfs (The Mapua Collective), and mini terracotta vases (Coolstore Gallery) that take pride of place. But it was a pop of fuchsia nearby that caught my eye. The brightly painted beacon that is Kandē was a magnet to my oh-so-sweet tooth . Seated behind the smallest counter in the world was college student Aidan Porch, purveying jars of Grow Some Balls and Stop the Whining Gums . “How would I describe this shop? Small!” he laughed, going on to explain that the candy store was a family affair - built by him and his dad, with mum doing the ordering – giving him the flexibility to work when he can. Like many seaside towns, opening hours in Māpua vary by season : the Golden Bear Brewing Company was still ‘hibernating’ in early September; the ferry timetable was operating on winter hours (weekends / school holidays); and many of the pop-up shops hadn’t popped-up yet. Thankfully this wasn’t the case everywhere. “Open every day but Christmas,” shouted Tim over the Wega coffee machine at Java Hut, a little further up Aranui Road. Complete with self-identifying grumpy old men sitting out front and an overflowing tippo-potamus, it was obvious that Java Hut is a local’s local. “I love it when we get visitors, but there’s more to Māpua than just the wharf.” He wasn’t wrong. Staying in a converted warehouse apartment at Pohutukawa Farm, with its expansive views of tidal Waimea Inlet framed by the distant snowy ranges, it was easy to forget how much the wider area had to offer. In a region renowned for its wines we headed to Moutere Hills Restaurant & Cellar Door in search of lunch. Mistake #1 : not making a booking during a potentially busy period (I’m looking at you, Fathers’ Day). Mistake #2 : not giving ourselves enough time to take in the surrounds. We laser focused in on deserts. Dark Chocolate Ganache Tart? Yes please. Orange Cake, Safron Gel and Aquafaba Meringue? We’ll have that too. A trio of Feijoa Cake Limoncello, Tiramisu, and Ginger Loaf Icecream? Go on then. It’s fair to say that we didn’t have dinner. We had one last stop though: Brook Waimārama Sanctuary, a shortish drive away. The South Island’s biggest predator-free sanctuary is home to 65 tuatara and 41 kiwi pukupuku (Little Spotted Kiwi), as well as the critically endangered kākāriki-karaka (orange-fronted parakeet). We were warmly welcomed to the visitor centre by Chris McCormack, CEO, enthusiastic conservationist, and our tour guide for the night. Red-light head torches on, puffers zipped up, we headed through the double doors into the forest valley. A few hundred metres in Chris froze. “Hear that?” he urgently whispered, “It’s a male.” A high-pitched whistle. A pause, and then another one. “No, he’s a different male.” Then a lower call, slower, a short of trill. “Wow, she’s responding! That’s two kiwi males and a female you’ve just heard”. This was going to be hard to beat. We followed the path through the sanctuary, Chris shining an infrared light to bring the hidden glowworms alive, stopping occasionally to open a wooden ‘weta hotel’ (it’s OK, they’re in cases). This time there was a sharp “Shhh”. Leaves rustled to our right. Then suddenly, out popped a kiwi pukupuku metres from us and shot up the side of the path, it’s powerful legs too quick for us to get a photo, its soft shaggy feathers shining in the full moonlight. We were stunned. To see this taonga in its natural habitat really did feel like an honour. “That has never happened on a tour,” Chris said, when we all got our breath back. The wide smiles continued all the way back to Māpua. The next morning, still excited about our kiwi encounter, we coffee’d in Māpua one last time. As we left the wharf we passed Sebastian’s lighting showroom, his whale-shaped lights still on, grateful that this stranger had taken the time to proposition us. Original publication: The Press < Previous Next >

  • The Vatwa go to Melbourne | Guy Needham

    < Back The Vatwa go to Melbourne 6 Oct 2025 Melbourne's Ladder Art Space will be showing the Vatwa exhibition as part of their 2026 programme, bringing to Australia one of Angola's most intriguing tribes. Regarded as the first indigenous inhabitants of the Angola's Onconcua region, no-one knows exactly where they originally came from, not even their chief. In May next year a curated selection of captivating portraits will be on show in Melbourne accompanied by texts sharing the lifestyle, history and social structures of this semi-nomadic tribe. The Vatwa are the ninth in Guy Needham's Tribal series, which to date has included indigenous peoples in Africa, Asia, the Pacific and South America. < Previous Next >

  • Guy Needham | Disappointing a Nun

    Vasillia gently touched my arm and leant in. “You are an Orthodox at heart,” she whispered, her eyes lighting up. “Yes, yes, I can see it inside you!” For the first time in my life I had to disappoint a nun. < Back Disappointing a Nun New Zealand Herald 21 Aug 2019 Vasillia gently touched my arm and leant in. “You are an Orthodox at heart,” she whispered, her eyes lighting up. “Yes, yes, I can see it inside you!” For the first time in my life I had to disappoint a nun. Upon learning of my Protestant upbringing Vasillia feigned disappointment. “Ahh, we all have our crosses to bear!” she laughed, her round face beaming out of her habit. We were standing in the nave of the Monastery of Agios Stefanos, gazing up at a fresco of the Second Coming of Christ. Vasillia was handing out candles. “I have been living here now for 15 years - there are 32 of us. Meteora is my home,” she said proudly. Meteora, a collection of ancient monasteries perched atop towering pinnacles of rock, is one of the holiest sites in Greece. Derived from the Greek meaning “suspended in the air” it literally lives up to its name. We were half a kilometre up in the sky. The history of Meteora dates back thousands of years, with Homer’s Iliad talking of six men from the area who fought alongside Achilles. More ‘recently’ in the 11th century, it became a refuge for monks fleeing inland from pirates. The monks’ need for sanctuary combined with their quest for austerity made Meteora the perfect place to escape to. Setting up solitary cells in the caves dotted across the cliff faces, they established the first hermitages still visible today. There is even a ‘monk jail’ where those who had sinned would be banished to. “Ahh, we all have our crosses to bear!” she laughed, her round face beaming out of her habit. By the 14th century, monks who had formed a community attempted to climb higher, using stakes and ropes to work their way up the rock pillars. When they finally made their way to the top they built their most important structure first – a pulley. It took hundreds of years to lift up provisions and materials to create what is now an UNESCO World Heritage-listed site. Until the 1920s the only way to reach the peaks was by a network of rope ladders, hauled baskets and nets. Local legend has it that a curious visitor asked a monk how often the ropes got replaced. His reply? “When the Lord lets them break.” Once home to 24 monasteries, there are now only six remaining including two run by nuns like Vasillia, who was now walking me to the edge of a precarious garden. “See there?” she nodded towards the town of Kalambaka far below. “The whole town and this monastery were destroyed by the Nazis. Greece was the first to resist. We had to rebuild our spiritual home.” It was a sobering thought. Even from above the sheer rock formations were impressive as the winter mist rolled in. Unsurprisingly a favourite for climbers, it was easy to see how the other-worldly landscape was chosen to feature on Game of Throne s. Each pillar topped with a monastery looked like a giant finger pointing to Heaven. We stepped back towards the katholikon , Agios Stefanos’ main church around which the convent is based. Inside, the alter faced east to meet the rising sun. Vasillia restocked the candles. “We do what those before us have done. We get up early. We prey. We eat. We do our duties.” The life of a nun has not changed much, Vasilla added with a smile in her voice. As I was leaving she reached out. Still not discouraged by my lack of piety, she placed a small green crucifix in my palm. “You never know when your calling will be.” And for the first time in my life, a nun winked at me. Details Getting there: Fly to Athens via London on Air New Zealand / Aegean, train to Kalambaka Tours: www.visitmeteora.com Activities: Pilgrimage, visiting monasteries, hiking, rock climbing Visa: No visa is required for New Zealand nationals for stays up to 90 days Travel tip: Splash out the extra euros on a first class return train ticke Original publication: New Zealand Herald < Previous Next >

  • Colour Nature II released | Guy Needham

    < Back Colour Nature II released 15 Oct 2016 Guy Needham's latest project, a departure from his tribal work, has just been released for sale as Colour Nature (II). Available as 500mm x 500mm square prints on HahnemĂŒhle Rag Matt 308gsm archival art paper, the full set can be seen at colour-nature.com and are available from The Frame Workshop in Auckland. < Previous Next >

  • Shoot The Frame book out now | Guy Needham

    < Back Shoot The Frame book out now 30 May 2019 Two of Guy Needham's portraits - Aman Teutagougou and Hadzabe Smoker - grace the pages of the latest Shoot The Frame photobook. They are just two of the 360 photographs from photographers around the globe that were winners or finalists of the 2018 Shoot The Frame International Photography Awards. The book is now available for purchase from Blurb . < Previous Next >

  • Opening Night for The Huli | Guy Needham

    < Back Opening Night for The Huli 4 Jun 2014 Last night saw the opening of The Huli of Papua New Guineaas part of the Auckland Festival of Photography. Over 80 people attended the opening night to hear about the Huli tribe - their way of life, traditions, culture and history. The exhibition continues on until Saturday 14 June at Allpress Gallery, 8 Drake St, Freemans Bay, Auckland. < Previous Next >

  • Carnaval in Suitcase Magazine | Guy Needham

    < Back Carnaval in Suitcase Magazine 8 Dec 2021 The latest issue of travel + culture magazine SUITCASE features a photo essay of images Guy Needham took at the Carnaval de Blancos y Negros. Each January, the 5-day festival of colour, noise and foam is held in the southern Colombian city of Pasto, with showers of confetti raining down on performers atop the four-storey-high floats. You can pick up your copy of SUITCASE from next week. < Previous Next >

  • Lake Tekapo X Los Angeles | Guy Needham

    < Back Lake Tekapo X Los Angeles 4 Jul 2020 A photo taken at sunrise at New Zealand's Lake Tekapo has been selected for the upcoming The Golden Hour exhibition at the Auburn Art Gallery in Los Angeles. The photo, known as Di's End, is one Guy Needham's landscape collection that includes lakes of Croatia, vineyards of Napa, mountains of Patagonia and seascapes of Tuvalu. < Previous Next >

  • Two Dani in Scotland | Guy Needham

    < Back Two Dani in Scotland 5 Sept 2022 Two images of Dani elders taken outside their pilamo or men's hut, have been selected for the Glasgow Gallery of Photography's Portraits exhibition. The images of Domi Logo (pictured) and Marius Mabel are part of a series from the Papua region of Indonesia. Only men are allowed in the pilamo - Dani women sleep in separate huts - and the ground floor is where all important conversations are had underneath the hanging kaneke bags of bows, arrows and traditional wear. The exhibition will be on show in Scotland from the 13th-30th September. < Previous Next >

  • People of the Balkans | Guy Needham

    < Back People of the Balkans 14 Apr 2013 Guy Needham's People of The Balkans solo exhibition opened yesterday at The Photographer's Gallery in Napier. The collection documents a two month journey through Albania, Montenegro, Croatia, Bosnia and Slovenia, and the resulting portraits are of a proud people who have gone through much in the last 20 years. < Previous Next >

  • Guy Needham | A Spell in Salem

    “Salem has 400 years of history, yet all people want to talk about was the single worst year we ever had”. Our gregarious Witch City Walking Tour guide, Sean, with tongue firmly planted in cheek, introduced us to what put this Massachusetts town on the map – the Salem Witch Trials. < Back A Spell in Salem New Zealand Herald 8 Nov 2023 “Salem has 400 years of history, yet all people want to talk about was the single worst year we ever had”. Our gregarious Witch City Walking Tour guide, Sean, with tongue firmly planted in cheek, introduced us to what put this Massachusetts town on the map – the Salem Witch Trials. The source material for numerous movies, novels and articles, most Kiwis first heard of Salem from the pages of The Crucible. While Arthur Millar’s play was an allegory for the 1950s communist witch-hunt in the United States, the book firmly positioned Puritan New England as a place of division, suspicion, and hysteria. Sean continued as the rain softly started to fall, his booming historian voice describing the paranoia of the times. “From February 1692 to May 1693 the trials took place, as children having fits and contortions accused those around them of doing the Devil’s work.” Leading us by lantern light, he paused outside the Salem Witch Trials Memorial. The memorial, dedicated in 1992 to mark the 300th anniversary of the trials, comprises granite slabs etched with the names, dates, and execution of each of the innocent victims. By the end, 19 people were found guilty and hung, and a further 5 died in prison including the infant daughter of one of the accused. 71-year-old Giles Corey who refused to enter a plea was pressed to death by heavy stones placed on him until his organs could no longer work. Salem has come a long way since the mass hysteria of the 17th century. Where once people lived in fear of spells, today they welcome them: the town is a magnet for modern-day Witches, Warlocks and Wiccans. Leanne Marrama is one of them. Co-owner of Pentagram Shoppe – “offering powerful witchcraft supplies, spell kits, and divination tools” – Leanne was happy to share what it’s like being a witch in Salem. “It all started in the 1970s with the arrival of Laurie Cabot. She was the first witch here, and we’ve been coming ever since!” Leanne’s shop was brimming with everything a good occultist needs: double-edged athame for ritualistic offerings, trithemius table of practice to conjure spirits, and the Fourth Pentacle of Mercury (best dedicated to use on Wednesdays within the first hour after sunrise). 71-year-old Giles Corey who refused to enter a plea was pressed to death by heavy stones placed on him until his organs could no longer work. “People think we’re weird and go home and make sacrifices every night,” Leanne opined. “But we’re not. We’re normal people who have families and kids and drive to work just like anyone else. It’s just that we follow a different religion and magickal (with a ‘k’) traditions.” Witches don’t worship Satan, they don’t do evil, but they do cast spells which are more like manifestations. The queue for Leanne’s shop was now out the door. As a registered psychic – all physics in Salem are required to be licensed – her shop was one of the busier ones in town. “I do up to 30 readings a day, sometimes it can be exhausting, especially in October”. Ahhh October, when Salem becomes more kitschy than witchy. Last year over 1 million people visited in the ‘Haunted Happenings’ month of Halloween alone, posing beside the Bewitched statue, buying t-shirts with dubious slogans, and going on one of the many tours on offer. Travel tip: put your name down as early as you can for a restaurant – the wait times are up to 2 hours long. Beyond the hustle and bustle of Essex Street and the gentle waft of legalised marijuana, another witch-adjacent business is leaving its mark on Salem. Black Veil Shoppe of Drear & Wonder is the town’s most famous tattoo parlour, co-owned by identical twins Ryan and Matt Murray. Hidden within Black Veil’s ivy-covered brick walls and beyond the darkened windows lies a world of thick smoke, dripping candles, and Poe-inspired prints. Macabre t-shirts of cats missing eyes hung under a neon ‘Lose Your Soul’ sign. A figure eerily appeared dressed in black: twin Matt. “Being here in Salem, we describe our style as ‘black & grey for the grim-hearted’”. Matt had been tattooing for over a decade, initially under the tutorship of his brother, and had appeared on the TV show Ink Masters. “You’ll see lots of death and mourning in our designs with a New England Victorian inspiration.” Matt and Ryan do all their image printing in the attic above and were preparing for the Salem Night Faire, an annual event “beyond the darkened pines in the haunting pioneer village.” Not wanting to hold him up any longer we bade farewell and stepped out once more into the light. For a town that dwells in the darkness, Salem’s non-witchy history is often overlooked: it used to be one of America’s wealthiest seaports, the Parker Brothers of Monopoly fame got their start here, and it’s the birthplace of the United States National Guard. But there is only one real reason to visit Salem: the single worst year they ever had. Details Where: 45min north of Boston on the i-93 and i-95 Destination Salem: www.salem.org Witch City Walking Tours: www.witchcitywalkingtours.com Black Veil: www.blackveilstudio.com Original publication: New Zealand Herald < Previous Next >

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